Sameera Gamage 
OMEGA Lands in Perth – OMEGA unveils its latest flagship boutique, bringing Swiss elegance to the heart of the city!
OMEGA is expanding its retail footprint in Australia by opening a new flagship boutique in Perth’s Murray Street luxury precinct. Located in the heart of the city, on the corner of Wolf Lane and Murray Street, OMEGA’s latest retail space brings new life to one of Perth’s historic 19th-century buildings.
This new Perth boutique retains the heritage of the historic building and even restores original fixtures such as exposed sprinkler pipeworks and metal pressed ceilings. The interior, however, gets a revamped look suited to OMEGA’s pioneering spirit, with design elements showcasing the brand’s pioneering spirit, pursuit of precision, innovation and timeless elegance.
The boutique also combines modern simplicity in its design alongside OMEGA’s iconic milestones on display for all to see. Inside the boutique, visitors will be treated to OMEGA’s celebrated giant golden astronaut, who stands three meters tall. Alongside the astronaut, artistry items and golden ornaments are sprinkled throughout the boutique, as well as opulent
lighting, including OMEGA’s signature 150-rod chandelier and distinguished showcases, highlighting OMEGA’s thorough attention to detail and quality standards.
“Our new Boutique in Perth is a symbol of OMEGA’s growing presence in Australia, which continues to be a significant and important market for our brand. We’re delighted to have our first flagship boutique in Western Australia and connect with new clients across the region. It’s an exciting store inside a beautiful historic building, and we look forward to welcoming everyone inside.”
OMEGA President and CEO, Raynald Aeschlimann,
The boutique is spacious, too, measuring at 252.25m2 of floor space. The floor plan includes an exquisite VIP suite for guests to enjoy a one-on-one experience, a fully equipped bar and a reception for all OMEGA watch servicing enquiries. OMEGA is also taking clients on a sensory journey to discover more about the world of OMEGA as they serve up their signature defined fragrance, which is made up of soft notes of fig seduces, subtle floral and refined woody notes and a hint of bergamot.
In this new flagship Murray Street Boutique, OMEGA is showcasing its four iconic collections. The Constellation collection represents the brand’s commitment and precision achievements. The Seamaster collection is iconic for having explored the most incredible ocean depths (and holding records for it, too!) while being the choice of watch for the world’s greatest spy: James Bond. The Speedmaster collection needs no introduction, it is recognised as the first watch worn on the moon. Lastly, the De Ville collection brings together timeless elegance and modern sophistication.
This new boutique opening marks a special milestone not only for OMEGA, but also for horology in Australia. It represents a first corporate boutique in Western Australia and the seventh boutique in Australia for OMEGA, with other locations being Sydney, Melbourne, Brisbane and Gold Coast. OMEGA’s presence in Western Australia also increases and enhances the presence of luxury watchmaking in the state.
The OMEGA Perth Boutique:
OMEGA Boutique
317 Murray Street
6000 Perth
Australia
T. +61 8 6285 4505
Book An Appointment
Opening hours
- Mon. 10:00 am – 6:00 pm
- Tue. 10:00 am – 6:00 pm
- Wed. 10:00 am – 6:00 pm
- Thu. 10:00 am – 6:00 pm
- Fri. 10:00 am – 7:00 pm
- Sat. 10:00 am – 5:00 pm
- Sun. 11:00 am – 5:00 pm
