A. Lange & Söhne have perhaps some of the best movements and finishing in the business, so when they put on a showcase of their 2024 Novelties in Sydney, we couldn’t miss it!
Last week, A. Lange & Söhne held an intimate gathering at their Sydney Boutique to showcase the novelties from Watches & Wonder 2024, along with a few other selected pieces to help celebrate the Lange 1’s 30th Anniversary and the Datographs 25th Anniversary. For those not all that familiar with the A. Lange & Söhne story, it’s an old brand that had an immense history but after a 42-year hiatus thanks to WWII, Walter Lange, the son of Rudolf Lange, grandson of Emil and great-grandson of Ferdinand Adolph Lange decided it was time to revive it and bring back the beauty that is Glashütte watchmaking. The brand’s revival started in 1990, just after the fall of the Berlin Wall, but it wasn’t until 1994 that it would produce its first piece and the piece they launched with? The Lange 1. So it’s no surprise that this is their most iconic piece, and stemming from this 4 years later in 1999, the Datograph both having milestone birthdays this year.
So on a balmy September day, we, along with other media, made our way to the A. Lange & Söhne boutique in Martin Place, Sydney to hear about the revival, see the 2024 Watches & Wonders novelties (which we also covered here back in April) and some other special pieces on show. For those who have not seen inside, the A. Lange & Söhne boutique is worth the trip. Not only do they have a great selection of watches, but there is so much history and information on display, so you can really sink your teeth into this and learn more about the brand.
To kick off the formalities, we were welcomed by Joan Tay, Marketing Manager for A. Lange & Söhne Asia Pacific, who in turn introduced Nicolas Gong, A. Lange & Söhne’s Managing Director, Asia Pacific. Nicolas took us through a brief overview of the brand’s history and heritage, both modern-day and its roots. We had the pleasure of sitting down with Nicolas prior to the event and getting his perspective on all things Lange, so be on the lookout for this in-person interview early next month.
We were then shown a video featuring Anthony de Haas, Director of Product Development, and Tino Bobe, Director of Manufacturing for A. Lange & Söhne talking about the Datograph and its 25 year anniversary – one of the main reasons the Saxony brand brought out their Watches & Wonders novelties – the Datograph Honeygold Lumen, and the Datograph Up/Down.
Throughout the afternoon, guests were treated to canapès and champagne, along with some amazing chocolate mouse cakes for dessert, which to be very honest, was hard to have just one!
The stars of the show, however, were the watches, specifically several exclusive pieces such as the Datograph Perpetual Tourbillon Honeygold Lumen and the Datograph Handwerkskunst. Both these pieces are magnificent in person, and when you have them in your hand, you really appreciate the craftsmanship that has gone into them – everything from the dial design to the way the gold cases feel, to the movements themselves.
The other major piece that we had the chance to play with was the Datograph Up/Down in white gold with the blue dial which has been crafted from 925 silver. While the other pieces are major showstoppers, the Up/Down had my vote as the watch I would most likely buy from the current lineup. Why? It just wears so well and looks great on the wrist. Plus, there is something special about that blue dial and strap combination and the way the white gold feels when on!
During the afternoon, all the attendees had the chance to get up close and personal with each piece, many choosing their favourites and spending time talking to Nicolas and the team from A. Lange & Söhne. With a wealth of knowledge across all staff, it was one of those chances to geek out a little with fellow watch enthusiasts, which if you’re in watch media you most probably are!
Overall it was a great afternoon spent with a brand that has so much history and heritage, and while it could have been lost to time and the history books itself, thanks to Walter Lange and Günter Blümlein, it was brought back to life. And back to life it certainly is – with the combination of traditional Saxony watchmaking, technical innovation in the movements and a strong sense of modernity infused into each piece, A. Lange & Söhne is as strong today as it was all those years ago.