TAG Heuer further strengthens and extends its retail footprint in Australia by working with Gregory Jewellers to open two brand-new franchise boutiques.
Two weeks ago, on Thursday, July 18th, TAG Heuer and Gregory Jewellers celebrated the opening of the brand new franchise boutiques on Westfield Bondi Junction and Miranda with a ribbon-cutting ceremony, followed by an evening event at Hotel Centennial. The opening of these two new boutiques marks a significant milestone in the Swiss watchmaker’s expansion of retail stores in Australia.
These two new boutiques make it the launch of the 10th and 11th TAG Heuer boutiques in Australia while also being the brand’s first “partnered” boutiques in the Australian market. The collaboration between TAG Heuer and Gregory Jewellers combines the rich heritage of both brands in a sophisticated and contemporary retail space located in the leading New South Wales suburbs of Bondi Junction and Miranda. With the launch of these two boutiques, customers can experience the essence of TAG Heuer’s legacy, characterized by avant-garde design, precision, innovation, and unwavering commitment to quality.
“It has been an extraordinary journey, a partnership forged with TAG Heuer since 1989 that has consistently flourished. From our humble beginnings, we have expanded our presence to encompass numerous multi-brand stores and environments. Today, we are honoured to unveil our latest milestone, marking the inauguration of the first two TAG Heuer franchise boutiques at iconic Australian locations: Miranda and Bondi Junction.”
Helen & Edward Gregory, Gregory Jewellers Co-CEO’s
Gregory Jewellers has been around for several decades now. The retailer, first set up in 1967 by the Gregory family, has established itself as one of the leading Jewellery and Watch Retailers. The company has remained family-owned for 55 years and is well known for producing and retailing premium, high-quality products within the fine jewellery and watch segments. Prior to the opening of these two new boutiques, Gregory Jewellers had 13 boutiques located throughout Sydney and Melbourne. This collaboration with TAG Heuer serves to strengthen not only the partnership with the luxury watch manufacturer but also the company’s retail expansion strategy in Australia.
“Australia remains to be one of our strongest and most pivotal markets for TAG Heuer. I am delighted to announce our expansion strategy continues with the opening of the first partner boutiques with Gregory Jewellers, which further builds on the relationship between the two brands, one that extends over 30 years in the Australian market”
Van Mulryan, TAG Heuer General Manager Australia and New Zealand.
The two new boutiques in Westfield Bondi Junction and Miranda has been designed with meticulous attention to detail by TAG Heuer’s in-house architectural team in Switzerland. The two boutiques showcase cutting-edge design that brings together TAG Heuer’s heritage, along with it’s modern avant-garde spirit.
The approach to the boutique’s interior design has been to keep things minimalistic while having clean, sharp lines as a display of modern design. TAG Heuer’s Monaco heritage is also on display within the boutique, with the use of contrasting grey shades, which are complemented by touches of smoked mirrors and elegant blues. The other elements within the boutique, such as stone, wood and European furnishings, create an ambience that shows both contemporary and traditional craftsmanship.
The large prominent windows with steel framework outside the boutique display a modern design, inviting customers to the modern world of TAG Heuer. When inside, the boutique is a curated space that showcases the brand’s diverse collections through sleek counters, modern niches, and towers, providing a comprehensive and engaging retail experience for watch enthusiasts and connoisseurs alike.
In celebration of the auspicious unveiling of two new boutiques, TAG Heuer and Gregory Jewellers celebrated their ongoing partnership at the Merivale venue, Hotel Centennial, on the same night as the boutique unveiling. VIP clients from the Bondi and Miranda boutiques enjoyed an exclusive dinner inspired by the iconic TAG Heuer Carrera collection. The collaboration between these two companies is certainly a strategic move that helps to strengthen their presence in Australia whilst continuing to solidify their commitment to delivering high-quality, reliable and sophisticated timepieces.
Boutique Addresses:
Boutique TAG Heuer Westfield Bondi Junction
500 Oxford Street
Westfield Bondi Junction – Shop 3018, Level 3
2022 Bondi Junction
+61289351670
Operating Hours
- Sunday 10:00 – 17:30
- Monday 09:30 – 17:30
- Tuesday 09:30 – 17:30
- Wednesday 09:30 – 17:30
- Thursday 09:30 – 20:30
- Friday 09:30 – 17:30
- Saturday 09:30 – 17:30
Boutique TAG Heuer Westfield Sydney
1090 Westfield Sydney
188 Pitt Street, Corner of Pitt and Market St
2000 Sydney
+61282236200
Operating Hours
- Sunday 10:00 – 18:00
- Monday 09:30 – 18:00
- Tuesday 09:30 – 18:00
- Wednesday 09:30 – 18:00
- Thursday 09:30 – 19:00
- Friday 09:30 – 18:00
- Saturday 09:30 – 18:00
