Rolex returns to Australian Golf to bring about a new era of precision and prestige for the PGA of Australia.
A partnership spanning almost six decades, Rolex’s support for golf is one of the longest and most successful partnerships in the world of sport. The brand’s commitment to the ancient game is marked by the longevity of the partnership.
The Rolex’s enduring relationship with the sport began almost 60 years ago in 1967, with the luxury watchmaker partnering with the “The Big Three” legendary players of Arnold Palmer, Jack Nicklaus and Gary Player. Since this partnership, it marked the beginning of a relationship with the sport, in which Rolex’s commitment to continuous improvement and forming important partnerships.
In 2024, Rolex once again significantly expanded their involvement in gold by becoming a major partner of golfing tournaments around the world. So far this year, Rolex has been involved in Th Masters (April 11-14, USA), The PGA Championship (May 16-19, 2024, USA), U.S Open (13-16 June, USA), The Open (18-21 July), The Amundi Evian Championship (11-14 July), Solheim Cup (13-15 September USA), The Ryder Cup (26-28 September, USA) and The Presidents Cup (27-29 September, Canada).
The brand’s new position includes being the Official Timekeeper for flagship events in Australasia, such as the BMW Australian PGA Championship which took place from the 21st to the 24th of November 2024, at the Royal Queensland in Brisbane. The brand is also supporting the Challenger PGA Tour of Australasia and the WPGA Tour of Australasia.
The iconic Rolex clock which has become a feature of golf events over the past decades at all levels of the game across the world was proudly displayed at the first tee of Royal Queensland’s course at the BMW Australian PGA Championship.
”Rolex is proud to expand its support of golf in Australia, a coutnry with more than 3.5million active golf players and some of the world’s top ranking golf courses. The PGA of Australia promotes a thriving industry of golf professionals and presents a world-class tournament with the annual Australian PGA Championship event. We look forward to this exciting new partnership and to further developing the alignment between Rolex and Golf in this region.”
Managing Directior of Rolex Australia, Benoit Falletti
This isn’t the first time that Rolex has supported and shown its dedication to Australian golf. The watchmaker was partnered with top players like Adam Scott (2013 Master Champion) and Jason Day (2015 PGA Championship winner) among its family of Testimonies.
By aligning itself with prestigious events throughout the world and in our home turf, Rolex emphasizes its dedication to helping both established talents and the next generation of golfers. The iconic Rolex clock, seen at Royal Queensland over the weekend, shows the brand’s renewed commitment to the sport, bringing together time-honoured precision alongside the enthusiasm of the modern game.
With Rolex now partnering with PGA of Australia as of 2024, the brand re-establishes itself as the leader in golf sponsorship, solidifying its reputation as an official of the sport. Through the various partnerships with professional tours around the world and in Australian, or through the sponsorship with various players, Rolex’s involvement will continue to inspire and elevate the world of golf.
