TAG Heuer announced recently their partnership with Netflix in their new film, The Gray Man, featuring Ryan Gosling as the main character. Created by Joe & Anthony Russo, the same duo that directed Avengers: Infinity War and Endgame, the Gray Man, is an international spy thriller that sees Ryan Gosling on the run as assassin Sierra Six. The Gray Man perfectly encapsulates TAG Heuer’s motto of “Don’t crack under pressure”.
Without revealing too much, the story is about one of the CIA’s most skilled operatives (gosling) accidentally uncovering dark Agency secrets, which leads a psychopathic former colleague (played by Chris Evans) to put a bounty on his head. Now Gosling is on the run as a global manhunt by international assassins is underway. The film is star-studded, featuring Ana de Armas, Jessica Henwick, Wagner Moura, Dhanush, Billy Bob Thornton, Alfre Woodard, and Julia Butters.
The TAG Heuer Carrera is the perfect partner for Gosling, a watch made for high-speed pursuits on the racetrack. Split-second decisions can mean life or death, which means the tools Gosling has at his disposal need to be high-performance and durable.
TAG Heuer CEO Frédéric Arnault is excited about this latest partnership, as he states, “We are thrilled to partner with Netflix for The Gray Man – not only does it star our very own brand ambassador in the form of Hollywood icon Ryan Gosling, but with a cast that also includes Chris Evans and Regé-Jean Page. With the Russo brothers directing, it already is the must-watch movie of 2022. And what else would Gosling’s unflappable Sierra Six wear than a TAG Heuer Carrera Three Hands – an iconic timepiece designed for those who don’t crack under pressure”.
The TAG Heuer watch Gosling wears is the timeless sporty, elegant three-hand iconic timepiece, the Carrera. This timepiece represents TAG Heuer’s rich motor heritage, where the designs of the watches incorporate elegance and fearlessness hand in hand. The Carrera timepiece has clean lines and easy readability, everything that a master skilled CIA operative would appreciate.
Ryan Gosling shares this same sentiment has he states, “I play Sierra Six in the action-packed film, The Gray Man. Six is an agent whose life is on the line every second of the day, and he needs a watch that’s got him covered. It takes precision and dedication to survive, so it seemed like the perfect fit for him to wear the TAG Heuer Carrera.”
The Grey Man has been in select theatres since the 15th of July and on Netflix since the 22nd of July.
